Founded in 1998 Khaadi was originally a handwoven clothing brand. By 2002, it had diversified into women's ready-to-wear apparel and soon expanded into luxury wear with Khaas in 2008.

Transitioning into fast fashion in 2012 with Fabrics, Khaadi further broadened its offerings, including Home in 2013, Accessories in 2016 and Fragrances in 2019, becoming a complete lifestyle brand. In 2021, Khaadi achieved a significant milestone with the debut of its first Experience Store, providing customers with an immersive journey.

Founded in 2016, Chapter 2 is a brand that celebrates indigenous craft and transforms it into urban fashion. Using a minimalistic approach towards design, it delivers a contemporary take on traditional, pure hand-woven and hand-crafted textiles, where each piece is designed to be used and loved for a long time.

Founded in 2019, Kanteen was born out of a desire to create an elevated street food experience. Kanteen is a celebration of the rich and diverse culinary traditions of Pakistan, featuring a wide range of food and beverage choices, carefully curated and aesthetically plated for an unforgettable experience.