Shamoon has admitted the initial days of setting up Khaadi were a personal and professional struggle. He often doubted himself and the success of his business, thinking he would eventually have to reach out for a job. Despite facing harsh criticism and opinions, his sheer determination to bring his dream to fruition motivated him to carry on. With no business background or experience, Shamoon propelled his dream into a reality by seeking advice and guidance from anyone willing to provide it. Shamoon feels had he received insights on fashion retail, he may have avoided certain pitfalls and achieved milestones earlier.

25 years and more than 40 stores operating in 4 countries later, Shamoon Sultan launched an initiative titled ‘Kreate Your Mark’. As the founder and CEO of a pre-dominantly women’s brand, the impetus to launch this platform centers around economic independence for women and a belief that not everyone will champion and understand their dreams. He wants to celebrate the entrepreneurial spirit of women who are authentic and passionate in their purpose.