Khaadi launched the Play Your Part initiative in 2022 to raise awareness as part of a larger effort to drive social change.

Carry Consciously. Reduce. Reuse

In an effort to combat waste and encourage conscious consumption, Khaadi launched the ‘Carry Consciously. Reduce. Reuse.’ initiative in November 2022. This initiative encourages customers to purchase reusable shopping bags at Khaadi stores globally, which can help to reduce the amount of waste. The bags are designed for repeated use, thereby reducing the need for single-use carrier bags.