Disrupting Pakistan’s Retail Market

As Pakistan celebrates its 77th year of independence, Khaadi gives back to the nation with a bold step forward in sustainable retail.

Khaadi unveils its new store in Mardan, Pakistan’s first-ever Net Zero Energy retail space, marking a significant step towards transforming the country’s fashion retail landscape. In a market long dominated by unregulated structures, fragmented fabric shops and inconsistent pricing, Khaadi introduces a future-facing model built on structure, sustainability and accessibility.

Conceived by Founder & Dreamer, Shamoon Sultan, during a time of deep reflection on evolving customer values, this store represents a natural progression in Khaadi’s retail journey. Consciously designed to work in harmony with nature, this 6,000-square-foot space doesn’t just reduce its carbon footprint, it disrupts conventional retail by operating completely off-grid, dramatically cutting energy costs and passing the benefit directly to the customer by increasing affordability. By integrating sustainable design with smarter operations, the store increases accessibility to fashion, especially in a region where thoughtful retail is still rare.

This is not a first step, nor a final one.

From the way it’s powered to the way it feels, the store offers a glimpse into a different future and sparks a conversation about how we live, what we value and the legacy we want to leave behind. It is a powerful expression of Khaadi’s retail vision, where purpose and progress intersect. As a bold, scalable model for sustainable retail, the store not only aligns with Khaadi’s values but also sets the pace for the retail industry in Pakistan and beyond, showing that sustainability is not just a trend, it’s the way forward.

To mark the store’s identity, Khaadi is turning its iconic logo green.