Disrupting Pakistan’s Retail Market

This 14th August, as Pakistan celebrates its 78th year of independence, Khaadi takes a bold step forward in sustainable retail with the launch of The Green Hub in Mardan, Pakistan’s first Net Zero Energy retail space. This revolutionary concept reimagines how fashion meets the environment and stands as a tribute to the nation, proving that progress can be beautiful, responsible, and rooted in care.

Powered entirely by natural resources and cooled through passive, nature-inspired systems, the 6,000-square-foot store operates completely off-grid, dramatically reducing operational costs and passing the savings directly to customers. Built with 95% locally sourced materials, it celebrates regional craftsmanship while reducing plastic use and utilising natural cooling with minimal water. This approach lowers carbon emissions and sets a new standard for sustainable retail.

Envisioned by Shamoon Sultan and inspired by evolving consumer values, The Green Hub is a scalable, future-ready model designed to make quality fabrics more affordable and accessible. By turning its logo green for this launch, Khaadi sends a clear message: the future of retail is sustainable, inclusive, and proudly Pakistani.

Mardan is just the beginning. Green Hubs will soon open across the country, reshaping the future of retail.