Leader Emerging Concepts Success

Aamer drives growth and transformation in Khaadis’ Emerging Concepts division by creating new ideas and concepts. He excels at both comprehending customer needs, finding effective solutions and streamlining processes.

Aamer is responsible for staying abreast of emerging trends, technological innovations and sustainable practices for local as well as imported goods, ensuring that his division remains at the forefront of industry.

With over 30 years of expertise in business development of home textiles and apparels, Aamer has been a principal supplier to renowned retailers such as IKEA, H&M, Primark, M&S and Walmart. This background has equipped him with a deep understanding of global market dynamics, consumer trends and the intricacies of product integrity. Outside of work, Aamer enjoys staying active with hobbies such as travel, soccer and tennis.